The Burrow

A conceptual Campus Brew Pub for the St. Paul Campus at the University of Minnesota- Twin Cities. The idea was to develop a brand identity that fosters community between faculty, staff, students, alumni and the surrounding community, while highlighting the many facets of the University, especially its St. Paul Campus. The Burrow brand identity repurposed “Goldy the Gopher” by implementing a more traditional looking gopher, along with re-creating St. Paul campus landmarks throughout the overall design. Collaborators of this project include Alexander Epstein, Tara Sullivan and Amanda Hilmes